Direct Mail/Brand Identity

Client

The Denver Zoo

Challenge

Design two distinct yet similar creative campaigns to generate membership activity for the Denver Zoo.

Solution

Sketch two animals that will be the focal point of the brand. Use bold primary colors and geometric lines to accent design.

Printed: 2001-2002

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Newsletters

Client

First Data/Western Union

Challenge

Design nationally distributed newsletter for Western Union Agents. Create a brand identity that is compelling, fresh and contemporary.

Solution

Focus on Western Union's heritage and financial stability, to create intriguing imagery and clean design.

Printed: 1997-1999

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Pocket Folder

Client

First Peak Funds & PARS

Challenge

Create an all-in-one marketing piece. It needs to establish the brand identity and be a functional piece of collateral that can be used for multiple purposes.

Solution

Develop a pocket folder/brochure with focus on the logo, bold colors, and strong imagery.

Awards:

IABC Silver Quill - Award of Excellence

The Dalton Pen Communications - Award of Excellence

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